Master of Sports Management — Lead the Business of Sport
Next intake: August 2027 · limited seatsThe Master of Sports Management (M.S.M.) is a postgraduate degree for graduates who want to lead in the business of sport — franchises, leagues, brands, agencies and academies. Sportal Corporate offers an AI-powered, industry-integrated M.S.M. validated by a UGC-recognised State University in Uttarakhand.
Go deep on strategy, sponsorship, sports finance, media and AI-driven analytics, and complete an original research dissertation. It is a 2-year programme — with a 1-year option for students who hold a 4-year Honours degree under NEP 2020 — designed to take you into senior and specialist roles quickly.
Why Sportal's M.S.M. Is Different
UGC-recognised master’s degree — valid for senior roles, teaching (with NET/PhD) and further research
AI-driven sports analytics and strategy built into the core, not bolted on
Live consulting projects with 50+ sports organisations, leagues and corporates
Specialise: Marketing & Sponsorship · Analytics · League/Franchise Ops · Entrepreneurship
Original research dissertation — a strong base for a PhD or leadership career
Global exchange & networking: USU Indonesia, ITB STIKOM Bali and more
M.S.M. Syllabus — Year by Year
A representative view of the 2-year M.S.M. structure (a 1-year option applies for 4-year Honours graduates under NEP 2020). Exact papers vary by the awarding university and the session you join — our admissions team shares the current detailed syllabus on request.
- Strategic Sports Management
- Sports Marketing & Sponsorship
- Sports Finance & Economics
- Sports Law & Governance
- AI-Driven Sports Analytics
- Research Methodology
- Advanced Leadership & Organisational Behaviour
- Global Sports Business
- League & Franchise Management
- Digital & Media Strategy
- Dissertation / Research Project
- Industry Consulting Project
How to Apply — Admission Process
Admission is on your graduation (any bachelor’s degree) — there is no entrance exam. Here is the simple step-by-step process for the 2027-28 intake (limited seats).
Enquire & Get Details
Share your details through the form or on WhatsApp. Our team sends you the prospectus, curriculum and current fee structure.
Free Counselling Call
A counsellor checks your eligibility, answers your questions, and helps you plan your specialisation — free and with no obligation.
Submit Your Application
Fill in the application form and share your graduation marksheet / degree certificate, a photo ID, and passport-size photographs.
Offer & Seat Confirmation
Once your application is approved you receive an offer letter; confirm your admission to secure one of the limited seats.
Enrol & Begin
Complete enrolment with our UGC-recognised university partner and join orientation to start your master’s.
Get the M.S.M. — Master of Sports Management brochure on WhatsApp
Fee structure, curriculum, intake dates and placement details — sent straight to your phone. No payment required.
- Curriculum + AI modules PDF
- Annual fee + payment options
- Eligibility + admission timeline
What Our Graduates Say
“The sports analytics programme completely changed how I see the game. The AI tools we learned are exactly what teams are hiring for today.”
“Coming from a teaching background, the NEP 2020-aligned curriculum gave me the confidence and credentials to lead physical education at my school.”
“The mentorship and 50+ partner network are real. I had placement conversations before I even finished the course.”
Frequently Asked Questions
What is the full form of MSM, and what is the degree?
MSM stands for Master of Sports Management — a postgraduate (master’s) degree in the business of sport. It covers advanced strategy, marketing, sponsorship, sports finance, governance, AI-driven analytics and leadership, and includes an original research dissertation.
What is the eligibility for the M.S.M.?
A bachelor’s degree in any discipline from a recognised university. A background in sports management, business or sports science helps but is not required — the core is taught from the ground up. There is no entrance exam; admission is on your graduation plus a counselling call.
How long is the M.S.M. and is there a 1-year option?
It is a 2-year (4-semester) master’s. Under NEP 2020, students who hold a 4-year undergraduate Honours degree in a related field are eligible for a 1-year (2-semester) option. Our admissions team confirms which applies to you.
Is the M.S.M. the same as an MBA in Sports Management?
They sit at the same postgraduate level and overlap heavily on the business of sport. The difference is nomenclature — some universities award an MBA with a Sports Management specialisation, others a dedicated Master of Sports Management. We award the M.S.M., with AI-driven sports analytics and a research dissertation built into the core.
What are the career options after an M.S.M.?
Graduates move into senior and specialist roles: sports business managers, franchise and league operations heads, sponsorship and commercial leads, marketing managers, sports consultants, and founders. It also opens teaching and research pathways (with NET/PhD).
What is the salary after an M.S.M. in India?
Postgraduate sports management roles typically start around ₹5–9L per annum, with commercial heads, franchise operations managers and consultants reaching ₹12–25L+ mid-career. These are indicative market ranges, not promises.
Is there an entrance exam for the M.S.M.?
Not here — admission is on your graduation plus a short counselling call, with no entrance test. Admissions for the 2027-28 intake are open now, with limited seats.
Can I do the M.S.M. after any bachelor’s degree?
Yes. Graduates from any stream — arts, commerce, science, engineering, physical education, or sports management — are eligible. If you already hold a B.S.M. or a 4-year Honours degree, ask about the accelerated 1-year NEP option.
Ready to Start Your Sports Career?
Admissions are open for the 2027–28 intake. Apply early — seats are limited.