Bachelor of Sports Management — Lead the Business of Sport
The Bachelor of Sports Management (B.S.M.) is the degree for students who want to run the business of sport — not just play it. Sportal Corporate offers one of India's most advanced B.S.M. programmes: AI-powered, industry-integrated, and validated by a UGC-recognised State University in Uttarakhand.
Master sports marketing, sponsorship, event operations, AI-driven business analytics, and sports entrepreneurship. Graduate ready to manage leagues, franchises, academies, and brands — from day one of your career.
Why Sportal's B.S.M. Is Different
UGC-recognised B.S.M. degree — valid for government and private sector sports management roles
AI-powered sports business analytics built into Year 1 of the curriculum
Live industry projects with 50+ sports organisations, universities, and corporates
Specialisations: Sports Marketing · Events · Analytics · Entrepreneurship
100% placement assistance — partners span leagues, academies, and major corporates
Global university exchange opportunities: USU Indonesia, ITB STIKOM Bali & more
Frequently Asked Questions
What is a BSM degree?
BSM (Bachelor of Sports Management) is a 3-year UGC-recognised undergraduate degree preparing you for careers in the business of sport: management, marketing, events, analytics, and entrepreneurship.
What is the eligibility for BSM admission 2026?
Any student who has completed 10+2 (Class 12) from any recognised board and stream is eligible. No prior business or sports management experience is required.
What can I do after a sports management degree?
Graduates work as sports managers, event operations managers, marketing executives, franchise coordinators, analytics specialists, or start their own sports ventures.
What is the salary after BSM in India?
Entry-level sports management salaries start at ₹3L–₹6L per annum and grow to ₹10L+ with 3–5 years of experience in leagues, franchises, or major corporates.
Is sports management a good career in India?
Yes — India's sports economy grows at 15%+ per year. IPL, ISL, PKL, and international events are driving demand for trained sports management professionals at every level.
Ready to Start Your Sports Career?
Pre-registration is open for the 2026–27 intake. Be first in line — seats are limited.